The URL of this Coursework Blog Post 1 is http://liudmilaestienne.blogspot.com/2011/10/coursework-blog-post-1.html
Public libraries AND/OR digital technologies?
Digital technologies have profoundly changed the internal organisation of public libraries, the format of services they offer to the public and the way they interact with users. Before the digital revolution, users used to come to libraries, whereas now libraries have to go to their users via information technologies such as the 24/7 online library services, Facebook and Twitter. Whilst the ultimate purpose of public libraries - the free provision of information to the widest possible public - remains unchanged, the way in which they fulfil that purpose has had to evolve dramatically to keep pace with the information environment in which they must now operate. The shift in focus from paper to digital information has enabled libraries to positively reshape and expand their relationship to the public and their role within the community, however this revolution has also brought enormous pressures. For example, in addition to printed collections, libraries nowadays purchase numerous and varied ranges of costly electronic subscriptions to online resources and update electronic facilities regularly, which represents a significant financial strain. This extensive expenditure is accompanied by the need to provide ever-larger study areas for the free internet service via which users access electronic reference material.
Digital technologies have profoundly changed the internal organisation of public libraries, the format of services they offer to the public and the way they interact with users. Before the digital revolution, users used to come to libraries, whereas now libraries have to go to their users via information technologies such as the 24/7 online library services, Facebook and Twitter. Whilst the ultimate purpose of public libraries - the free provision of information to the widest possible public - remains unchanged, the way in which they fulfil that purpose has had to evolve dramatically to keep pace with the information environment in which they must now operate. The shift in focus from paper to digital information has enabled libraries to positively reshape and expand their relationship to the public and their role within the community, however this revolution has also brought enormous pressures. For example, in addition to printed collections, libraries nowadays purchase numerous and varied ranges of costly electronic subscriptions to online resources and update electronic facilities regularly, which represents a significant financial strain. This extensive expenditure is accompanied by the need to provide ever-larger study areas for the free internet service via which users access electronic reference material.
Because libraries are now spending so much on the electronic resources, they have to ensure that the public actively use them, for which two criteria need to be met: users need the technology to access the information, either from within the library or from home, and users need to be technologically literate to access the data they require. The vast size and boundlessness of the web can restrict its usability insofar as advanced personal search and information management skills are increasingly required (Nielsen, 2006, p.xii).This means that instead of simply being repositories of books, libraries, through the efforts of librarians, now adopt a greater role in teaching essential lifelong skills to the public. Thus for truly modern libraries to operate efficiently, a new cadre of library professionals is required. Librarians must possess a stock of personal core theoretical and practical knowledge of the technology which must be continuously updated, and they are generally responsible for teaching the free IT courses which most public libraries now offer their users. The general public’s ever increasing expectations of what libraries can and should provide, and libraries’ own efforts to keep up with these expectations and technological advances, force public libraries into a potentially unending race which could ultimately pose an existential threat as local councils come under increasing financial pressure.
An example of the tremendous effect of digital technologies can be seen through the transformation of library automation systems. Current circulation systems based on relational databases have enabled libraries to develop into multifaceted entities, which can simultaneously process and perform various operations. Library databases contain a complex set of tables in which primary keys are unique identifiers of table rows and foreign keys allow relations to be created between tables. Database Management Systems enable administrators to design, maintain and modify a database. SQL is the language with specified syntax and semantics which is used by application programs or DBMS to communicate with databases. Administrators also define permission and levels of access to databases for users. For instance, librarians can insert new data in a database by creating new user accounts or item entries from their application programs, while library users’ application programs enable them to perform simple tasks such as borrowing or renewing material. In the library environment, a database is not only constantly viewed but also could be simultaneously updated by users, which may represent a challenge for the DBMS to ensure its data consistency (Connolly and Begg, 2010, p.574), without which libraries would be unable to operate smoothly.
The implementation of technologies in libraries took a cumbersome circulation routine away from specialists and enabled them to spend more time in assisting customers with their information needs. Despite the fact that a considerable part of web content has been thoroughly indexed by search engines, theoretically making it easier to retrieve required information, people nonetheless still seek assistance from library professionals. One reason for this is that technological development has engendered a gap between those who can afford the technology and people from disadvantaged backgrounds. And while those who do have access to technologies are considered to be more information literate than ever before, they in fact generally lack critical search and evaluation skills. This is partially due to the design of current search engines, which neither encourage users to develop advanced search skills or devise sophisticated queries (Morville and Rosenfeld, 2006, p.181), nor does their ranking by popularity foster users’ evaluation skills. A recent study by UCL's Centre for Information Behaviour and the Evaluation of Research (2008) describes users as ‘promiscuous, diverse and volatile’ and their information seeking behaviour as ‘horizontal’ and ‘bouncing’ (CIBER, 2008, p.9) which compels libraries to reconsider and simplify access to their resources, as users are unlikely to spend extra time trying to locate them (CIBER, 2008, p.30). Hence, a significant number of general users still resort to librarians’ advanced knowledge of information retrieval and evaluation skills.
With the advance of information technologies, public libraries have to justify their worth as compared with other areas of the public sector. The real challenge for libraries is to market themselves effectively, which is necessitated by the fact that some commentators even question their very existence. The disappearance or downsizing of public libraries would have a detrimental effect on the community infrastructure, depriving those who need it the most of free access to information. Paradoxically, the digital technology which could render public libraries extinct has been shrewdly appropriated by them to provide an argument for their continued existence as they use it to enmesh themselves in the social fabric by supporting those who have been marginalised by the information revolution.
References
References
Connolly, T.M. and Begg, C.E. (eds.) (2010) Database systems: a practical approach to design, implementation, and management. 5th ed. Boston, Mass.; London: Addison-Wesley.
Estienne, L. (2011) Liudmila Estienne. Available at: http://www.student.city.ac.uk/~abkb636/index.html (Accessed: 29 October 2011).
Morville, P. and Rosenfeld, L. (eds.) (2006) Information architecture for the World Wide Web. 3rd ed. Beijing; Farnham: O'Reilly.
Nielsen, J. (2006) Foreword. In Information architecture for the World Wide Web. 3rd ed. Beijing; Farnham: O'Reilly. pp.xi-xii.
CIBER (2008) Information behaviour of the researcher of the future. Available at: http://www.ucl.ac.uk/infostudies/research/ciber/downloads/ggexecutive.pdf (Accessed: 29 October 2011).